As I sit here reading a long list of emails, blogs, major news articles and twitters all bemoaning the fact that nothing is working right today for Apple, I just shake my head and ask, “Just How Dumb Can Apple Be?”.
We all remember the problems getting the original iPhone to authorize via iTunes last time right? What made anyone think it would be better this time around? Then what could you possibly do to make things even worse then they would normally be with the release of the new iPhone? How about updating software and opening the new iPhone apps store on the same day?
If all this wasn’t a cause to fire someone, anyone just to prove a point that it was stupid, they go and switch the .Mac service over to .Me on the same day. Amazing, just amazing.
Why not get .Me out of the way first, make sure all the bugs are out and make certain that all the new subscribers are subscribed and eagerly waiting the next step. Then the following week you can release the new 2.0 iPhone and iPod touch updates and make sure that they are all working right and that the servers have all the downloads out of the way. Then the next week open up the iPhone app store and watch the millions and millions of users download and purchase new apps until the servers cry uncle and squeeze out that last game of Super Monkey Ball for the week and then, finally, then, sell the new iPhones and authorize them?
This was just the perfect storm for Apple, not because the unexpected happened, but because the expected did happen and Apple was too dumb to figure that out. I love you Apple, but you deserve all the bad press, and ill will you are about to receive over this disaster.



Yes we agree, we said this at the beginning of July hoping that we would see some aspects of the release early. We still don’t have full .me sync yet
couldn’t agree more, too ambitious for one day.
“I love you Apple, but….”
No, you don’t.
“…problems getting the original iPhone to authorize via iTunes last time right?” Wrong. It took me a total of five minutes to authorize and make a phone call with the original iPhone last year. This year is a different story because of NOT doing the iTunes at home authorization thing. Apple dumb, yea right? LOL But maybe next time you can run the show, give Steve a call and explain how “dumb” Apple should have done it. But then again Steve Jobs is too “dumb” to listen to you I bet.
Agree 100%
They screwed up the MobileMe transition
They screwed up Software Update pushing mobile me
They screwed up the amount of times it took in the store
They screwed up not either releasing firmware 2.0 a few days later, or a few days earlier….
Who really thought they could handle it all on the same day? They should not have tried. It was foolish…
I too was nervous about them trying to pull off everything at once and it seems as if they indeed stumbled or even fell a couple times in the trying. But before we are too quick or too harsh in our criticism maybe we ought to remember that it is this rather uniquely Apple ambition to be the best and to do give us the most, and willingness to take the chances necessary for such striving, that makes us Apple fans in the first place. So while it was not all 100% on day 1, I am confident that Apple will get the user experience to where it needs to be by Apple standards in the next few days, far better than other computer companies who take months or years to fix things or who simply never put in the effort or make ambitious attempts or get the job done for us.